Lately, you have been thinking of outsourcing beauty products for your beauty enterprise and are not sure if it should be a local or international supplier. There are many benefits of using both products from a single source or a combination of products from both suppliers. While both products have pros and cons, the advantages should outweigh the cons to make a wise purchase decision.
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However, it depends on the beauty product requirements you are looking for in your brand. The timings and the financial spendings and outcomes your customers are expecting, like these and many factors, are the necessary initial things to keep in mind.
Supply chain professionals best assess market needs and region-based product analysis tools. Insight into the targeted company position, together with the country's economic situation helps the professionals in selecting the better option.
It is undoubtedly a daunting task and needs lots of research for the first order. Global brands are preferred because of reliable results while getting promising results from local suppliers is also no alien. Both work for clients' demands to create custom-made beauty goods incorporating cruelty-free and paraben-free ingredients.
Beauty product suppliers also work as a vendor/distributors for already-marketed brands as well. You can Shop brands available in the market or customize one for your brand.
Region-based study shows some cosmetics are in demand in certain regions while unsatisfactory in other regions. For instance, oil-based cosmetics are not feasible for hot, humid environments.
Many advantages come from working with local beauty products suppliers, like easy and affordable transportation, timely delivery, ease in building customer confidence, high susceptibility to shop from a local supplier to better communication. Some are laid here thereof as
Timely delivery is the most essential and concerning factor and can greatly benefit when dealing locally. The long turnaround time of product designing, research and development, checking and evaluation, quality assurance and decision-making affects product cost. Since this time can be reduced many folds with local beauty goods supplier. Additionally, online orders can be made after a manufacturing plant visit.
The quality of the beauty product is of paramount importance. Industry and beauty company owners, either professional salon specialists or stylists, keep an eye on an eagle, especially when the product is new or complicated.
Without compromising on the quality of your beauty product, local suppliers are proven to be beneficial when random and frequent sampling is required. The product can be custom-made too on requirements like cruelty-free cosmetics, oil-based makeup or paraben-free makeup products.
Dealing with local suppliers brings customer loyalty to your product. It shows you support local businesses and the economy. The retention rate of a potential customer improves for a long time, together with quality product being served. The double sword it creates minimizes the competitive environment and makes your product stand out. Create or purchase what your consumer likes. Also, working with domestic suppliers is more economical and resourceful.Easy and effective communication
Communication is one of the important tools that, when used appropriately can benefit your company. Language barriers or restrictions and time zone differences often hinder effective and timely communication. You can reduce the waiting time and bring about the deal as quickly as possible.
Just because the advantages of working with local beauty products supplier are many doesn't rule out the multiple benefits of dealing with international beauty product suppliers. China is the biggest skincare market in the world and second most in cosmetic products.
State laws and reduction in labor costs plus better economic conditions are the positive aspects an insightful and beauty venture owner always checks. Some are listed as
Low-cost country sourcing is the way to cut production and labor cost. Some countries are generally cheaper in labor and production overall. Due to the difference in currency valuation, living cost and many other factors, some countries offer lower wages and material costs.
Although logistics takes extra cost in shipping the product from the manufacturing site/country to the warehouse, the low production costs can save your day. Ultimately it improves your product's price.
Texas and California are best known for their leather goods; likewise, beauty products are known to be of better quality and reliability when imported from China and the USA. For this reason, a lot of skin products are manufactured internationally. Customer retention increases when you label and sell your product as made in the USA because it's commonly perceived that USA-made products rarely compromise quality.
Supply chain executives/professionals are better at assessing global sourcing risks. The global supply chain institutions whitepaper gives an insight into the nation's economy, Politics, infrastructure and competence; hence a real time based evaluation is done to make a framework of ten global regions. The potential dangers can be minimized, simultaneously maximizing the benefits.
Despite climate adversities and global issues, beauty products remain in demand. Anyone looking for entrepreneurship opportunities in the beauty industry should go for areas with growth chances. The white label manufacturers are unique in the sense they manufacture their products while allowing rebranding as well.
Technological advancements are on the rise, and the world of machine dependency is expanding daily. Keeping the same idea, some countries like China for cosmetics production have greatly streamlined their production tools with more machine work and less labor requirement.
The whole manufacturing process not only worked in a precise and consistent manner but saved production time too. The turnaround time simultaneously improves your brand's reputation since launching can be quick and effective.
Another interesting advancement in the e-commerce industry is drop-shipping. The drop-shippers having their warehouse can keep your inventory, and you don't have to stock the product or keep your inventory. At the same time, private-label makeup manufacturers can customize brands to clients' needs, so the whole product design and characteristics can be controlled solely by the client.
It is the process of saving on goods manufacturing on a larger scale. Usually, an international supplier offers a good price on large-scale products order. You can Keep your wholesale beauty products in stock and save frequent shipment costs. If you have good demand and sales, there would be no option better than warehousing the product and getting it delivered in a big lot.
Not only is the individual product price reduced this way, but more often, shipping charges also decrease. You can Create your unique beauty brand like professionals do cost-effectively.
Trade incentives and other benefits like partnership agreements are a few luring tools and ways to entice the dealership. Many countries have, with time, technological advances, particularly when international shipments are concerned.
More benefits and maximum shipment transparency are offered so you can be assured of intact product quality while shipping and moving from one country to other.
Reliance of the economic value of one country with another becomes of paramount importance. It strengthens ties between the partnering nations and benefits each other. Trade incentives are offered, such as reduced taxes or customs duties to fewer shipment charges. All the strengthening measures have resulted in a better coalition of the two economies and ultimately helped the corporate owners.
Domestic markets when start getting harder to take control there is seen a large trend of shifting local enterprises to move internationally. Mckinsey's survey in concluded a 4 percent increase In cross-border revenue from the previous year. Forrester's survey predicted an increase in global revenues from domestic revenues at a rate of 17% from to .
The label that reads made in ' still holds more reliability and retain ability than if a product is manufactured domestically from the consumers' point of view.
Whether you have your brand idea in mind or planning to start with the already manufactured product, getting it produced locally can be costly overall. The production cost to labor pay in the home country is less likely to regularise. High product price is a big turn-off and less economical, especially for bulk buyers like salon professionals.
Restriction on product choice in the local market is why international sourcing is so common these days. You start your beauty venture and have an idea about the product. However, there is no guarantee that your selected product is being manufactured locally. Limited resources are the major drawback when local sourcing is concerned.
It is not always true that your customer will love the internationally made product. Sometimes customers show reluctance to buy beauty products manufactured overseas. There is a high probability that your product is perceived as of inferior quality and being rejected.
Even if you are not new in the industry generating a large capital for meeting purposes is of no value to a brand. It's equally difficult to meet and verify the supplier.
Every country has its laws and rules for products and goods outsourced too. USA and European legislations are more stringent regarding intellectual property rights. Despite all the necessary measures, there remains a fine line in the probability of your intellectual property being stolen.
Although it is not common, it is recommended to consider state laws while dealing internationally. Dealing with situations like these is a gruesome task, and also problematic to register a complaint in a foreign country.
It takes the extra cost of the product's shipment back to the country where it is intended to be sold. International suppliers are mostly overlooked for the reason of longer shipment time. Logistics and custom is the additional burden, and saving in the budget got wasted.
Two of the most common problems of working with international brands and suppliers are cultural norms and communication barriers. Differences in language can be difficult to navigate since every venture requires effective contact. Marketing or branding strategy needs to be focused on localized cultural norms and nuisances. The targeted audience is the focal point, and all the advertisements should be made according to the local language and understanding. Asian markets are the biggest in the world and demand high-quality products.
It's a difficult task for a keen eye keeper to overlook any deficiencies in production. Little vigilance because of a distant manufacturing facility or the need to hire a third party is crucial to consider when deciding on international suppliers.
Dealing with international suppliers can sometimes be overwhelming because of currency fluctuation. Not every region of the world is stable in its currency through an economic professional is here to help; however, a timely and mindful decision is key to securing any loss.
For free global resources, there are online directories available such as Kompass which contains 4 million businesses of 60 countries. Similarly, EU (European union) based platform Globartis includes global importors, distributors and suppliers. Also a very well known Alibaba serve as an online medium of e-commerce marketplace that works on B2B model connects buyers to suppliers on a large scale. These and many more help in deciding most appropriate supplier present internationally.
Do you really need to hire a cosmetic manufacturer, or is it just another overrated and unnecessary cost for your small beauty business?
Whether you are at the beginning stages of your beauty brand, or considering the switch from home-to-lab, partnering with a professional cosmetic manufacturer is a decision that you should not take lightly.
That's why we've created this easy-to-read blog post outlining the key functions of a cosmetic manufacturer, and how working with a professional manufacturer can help level up your business.
Keep reading to learn about the dangers of formulating at home, the benefits of sourcing pre-made and custom-made cosmetics, and a word of warning about working with independent chemists.
Experimenting with new recipes at home is a great opportunity to learn about the cosmetic manufacturing process. However, going a step further and selling your DIY cosmetics on the market can create several issues for your brand:
First, you can run into contamination issues - especially with a formula that contains water (even with preservatives, if PET testing and microbial batch testing has not been performed!).
Secondly, are your DIY cosmetics safe to use on human skin? Advanced formulating knowledge combined with a thorough and professional testing process is the best way to ensure that your products are safe to use.
Thirdly, are your DIY cosmetics in compliance with the law? That includes each ingredient in the formula and the percentage used, in addition to proper adherence to the FDA's labeling laws. Learn more about the FDA's labeling requirements here.
Learn more about the dangers of formulating at home here.
One of the main advantages of working with a professional beauty lab is the opportunity to buy preformulated cosmetics on a bulk or private label basis. Are you brand new to the industry, or maybe you have just grown tired of making every single product yourself from scratch?
Choosing the preformulated route over custom formulating or formulating at home offers several benefits:
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The beauty lab has already conducted all of the research and development and perfected its formula recipe in advance. Not only does this save time in the production process, but it also reduces the cost relative to custom-formulated products.
Additionally, preformulated products are tested according to safety and legal guidelines in advance for your peace of mind (including potential PET and stability testing).
It's easy to try before you buy! Every quality cosmetic manufacturer should offer easy-to-order samples of their preformulated cosmetics. Testing samples thoroughly provides assurance about the look, feel, and comfortability of each formula on the skin.
A longer, more in-depth sample testing process also provides the opportunity to assess whether or not the formula can generate real skincare benefits for your customers.
Preformulated cosmetics are ideal for beginners who feel out of their depth. Starting your own beauty brand can be intimidating if you are new to the industry. It's natural if you are not up to speed yet on every single anti-aging ingredient or the correct emulsification temperatures.
Ordering from a catalog of tried-and-tested preformulated products is an effective way to block some of that beginner's imposter syndrome and take the next steps.
At Genie Supply, we understand that most home-to-lab brands operate with limited funds in the beginning stages of this transition. That's why we created four different clean and cruelty-free preformulated product tiers to accommodate as many budget levels as possible. Learn more in our product catalog here.
There are two primary methods to source preformulated cosmetics:
1. Buying 'in bulk' refers to purchasing large quantities of preformulated products in large unbranded drums.
The 'bulk' option allows you to benefit from economies of scale while sourcing skin care for in-clinic treatments. This method is also ideal if you are a small brand owner with a filling contract already in place.
2. Private label involves adding your own unique branding to a cosmetic manufacturer's preformulated products.
Private label is ideal if you are searching for convenience on a budget.
It includes:
Preformulated cosmetic formulas
Batch, safety, and legal testing
Product filling services
At Genie Supply, we offer over 60 clean and cruelty-free skin care and color cosmetic products to choose from on a bulk or private label basis. Order samples easily and directly from our website here. Learn more about our private label service here.
Do you have an innovative idea for a skin care or makeup product, but you are not sure if it's a viable concept, or just feel out of your depth when it comes to the formulating process?
Hiring a cosmetic manufacturer is the perfect opportunity for even complete beginners to create high-quality original products that truly stand out in the market.
Custom formulating involves collaborating with a professional cosmetic manufacturer to create brand-new skin care or makeup from scratch.
This includes a team of professional cosmetic chemists with the complex formulating knowledge required to develop unique beauty products, not to mention access to better equipment, the latest technology, and the best ingredients suppliers.
The combination of professional knowledge and state-of-the-art resources results in a much higher quality product compared to most at-home DIY manufacturing.
Additionally, working with a cosmetic manufacturer ensures your new products will be correctly tested according to both safety and legal guidelines. Proper testing is much more difficult to conduct at home. Learn more about safety and legal testing at Genie Supply.
At Genie Supply, we specialize in custom formulating novel chemical research, clean beauty, hybrid beauty products, and new-to-market concepts and formats. Learn more about our custom formulating processes here.
Is it your dream to bring custom-created products to market, but custom formulating is currently outside your budget? Consider custom product creation instead! This process involves adding a limited number of customizations on top of a lab's existing formula.
Although the customization options are limited, it's a quicker and much more budget-friendly way to bring (semi) unique products to market.
At Genie Supply, we offer two different tiers of custom product creation to suit different budgets. The customization process is quick - averaging just 4-6 weeks (not including full product production). Learn more about our custom product creation packages here.
What if you have already perfected your formula, and are currently not interested in expanding your product range? Is it worth hiring a cosmetic manufacturer in this case?
Picture this: you wake up one day and your brand has gone viral on Tiktok overnight! Suddenly you have your most exciting - yet most stressful - day of your career so far. If you are feeling overwhelmed with the volume of orders, now is the time to hire a professional cosmetic manufacturer.
Fluctuating demand is part and parcel of running a small business. Busy periods are some of the best opportunities to grow your business and attract new loyal customers - but that's just not possible if you cannot physically fulfill all of the orders coming through on your own.
Promising orders within a set time frame and not delivering is a PR disaster waiting to happen.
So how can we capitalize on these periods of high demand? It's time to scale up - the right way. Working with a professional cosmetic manufacturer can help maintain product quality through proper batch testing, all while rapidly scaling up production to meet your future delivery deadlines.
Contract manufacturing involves working with a professional cosmetic manufacturer to recreate your formula recipe as closely as possible to your original instructions.
Work with qualified chemists who have access to state-of-the-art manufacturing facilities and efficient production processes to bring your small at-home formula to life on a grander scale. Not only will this allow you to produce much larger quantities of your product, but you will also benefit from better batch consistency thanks to proper quality control processes.
Due to differences in professional measuring methods, the end result may not be an exact carbon copy of your recipe at home. However, at Genie Supply, we aim to make the replica as close as possible to your instructions, and we offer a sample for feedback and confirmation along the way. Learn more about our contract manufacturing process here.
Now that the benefits of collaborating with a professional cosmetic manufacturer are clear, let's discuss the potential pitfalls of working with an independent cosmetic chemist instead.
The rise and use of independent cosmetic chemists really took a firm hold during COVID, when viewers had a lot more time at home to explore and learn about topics they normally wouldn't have time for.
Tiktok also took off at the same time, and it was relatively easy to garner millions of views with relatively little effort, so first movers took advantage of this opportunity.
Individual brand founders may choose to align with the chemist whose personality they like best, or who - on the surface - may have the most fitting ingredient ethos for their brand. So, from a founders' perspective, this is an improvement over the black box of working with a contract manufacturer's development chemist (or team of chemists) with very little personal interaction.
It's easy to work with people you like, and with little overhead, the price is usually right, but charisma can't fill in a skill gap and the road ahead can be rocky.
The problem with working with independent cosmetic chemists is that - some, not all - lack the training, background, experience, resources, and lab equipment to do what formulating chemists need to do best, which is: formulate with target costs in mind, mitigate formulation risks, prepare for scale up. There's a difference between having a chemistry degree and a hobby, and being a great choice for formulating and preparing for a seamless CM handoff.
When it's time to hand off the formulation to a CM, then and only then will the problems surface:
Perhaps the formulation comes out way too expensive, filled with high percentages of actives and specialty ingredients.
Did you have the MSRP / cost chat with your chemist or did you tell them to shoot for the moon? Even if you had the talk, how can they know how CM's charge for manufacturing, especially if they've never worked at one?
When it's time to hand off, if testing hasn't been conducted (PET, stability, RIPT), that could also put you back at square 1. Did your chemist formulate with your requests in mind only, or with stability in mind?
Did they conduct any preliminary tests to predict or ensure stability? What about preservative efficacy? A great chemist will have difficult conversations with their clients, discussing when and where clients will need to compromise for the sake of stability and preservative efficacy.
When it's time for scaling up the formulation, how much work or predictive work did the chemist perform? Is this formulation even viable beyond a 1L beaker?
Not every formulation is easy to scale, and sometimes very special equipment or processes are needed, which may preclude a brand from using certain CMs who lack the equipment or don't want the hassle. Beyond your formula's chemical composition, it's important to understand how it will be manufactured at scale.
These are only a few of my main concerns. I've seen even worse, as some independent chemists don't make samples (only hand over formulas on paper, which rarely work as written) and clients expect their formulations to work on round 1 and pass all tests with no adjustment.
Also, poor record keeping and no GMP oversight in small labs means incorrect ingredient usage, amounts, manufacturer listings, and therefore large variations between batches.
To ensure consistency and risk reduction from step 1, it's best to formulate and manufacture all in one place. CM's aren't the sexiest choice of formulator, but you'll be thanking yourself when your concept can turn into a finished product, ready for retail, with very few hitches, setbacks or redos.
Contact us to discuss your requirements of Face Makeup Supplier. Our experienced sales team can help you identify the options that best suit your needs.