In this article, we will take a look at the 15 highest quality makeup brands in the world. If you want to skip our detailed analysis, you can go directly to the 5 Highest Quality Makeup Brands In The World.
The cosmetics industry is one of the most rapidly growing industries. According to a report by Grand View Research, the global cosmetics industry was valued at $272.43 billion in 2023. The market is expected to grow at a compound annual growth rate (CAGR) of 4.2% from 2023 to 2030. The industry is estimated to reach a valuation of $363.80 billion by 2030. The surge in the popularity of makeup and skincare products, mainly through social media platforms is expected to drive the growth/contribute to the growth of the market.
Social media has been vital for beauty brands in marketing and the creation of feedback channels. The incorporation of consumer feedback has enabled brands to deliver a more personalized and inclusive experience. The influence of customer feedback is especially evident in makeup foundations which are now being designed with a variety of undertones and colors to meet the demand for inclusivity in makeup. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation offers 50 shades and similarly, Rare Beauty Liquid Touch Weightless Foundation has a collection with 48 shades. You can also check out the 20 Best Makeup Products to Buy.
Furthermore, beauty brands are now incorporating technology beyond social media for the delivery of an optimal customer experience. Brands are turning towards platforms that enable them to enhance the experience of the purchasers using advanced tools including AI. Revieve is a platform that partners with other beauty brands and facilitates them to integrate generative and conversational AI into their online and in-store product delivery. AI makeup advisor by Revieve allows the customer to choose the makeup products that best suit their needs and the look they want to achieve using conversational AI. The information provided by the customer is used by AI to connect them with the exact type of products they need. The makeup advisor also suggests different makeup looks based on the products that the customers buy.
The Asia Pacific region was the most dominant in the global cosmetics industry. In 2022, the region held a 44% share in the total revenue of the industry. The rapidly increasing per capita income in the Asia Pacific region has been one of the main contributors to the large market share. Greater per capita income in countries including India and China corresponds to the larger disposable income for customers to purchase beauty and wellness products. North America has been estimated to be the fastest-growing region over the forecasted period, growing at a CAGR of 4.5% from 2024 to 2030. Creative product branding combined with advertising methods has been adding to the popularity of makeup and cosmetics brands in the region. Effective marketing techniques and product branding would contribute to the growth of the region over the forecasted period. You can also read the 12 Countries That Produce The Best Cosmetics.
Estee Lauder Companies Inc (NYSE:EL) is one of the most prominent names in the cosmetics and makeup industry. Estee Lauder Companies Inc (NYSE:EL) owns a diverse portfolio of makeup brands including M.A.C. Cosmetics, Bobbi Brown Cosmetics, and Clinique. On February 2, Estee Lauder Companies Inc (NYSE:EL) announced the partnership of its brand Clinique with Icahn School of Medicine at Mount Sinai. The partnership entails laying the foundation of Mount Sinai-Clinique Healthy Skin Dermatology Center. The center would research skin aging, allergies, and inflammatory conditions and develop innovative treatments. Clinique has committed $5 million to support research over the next seven years.
Coty Inc (NYSE:COTY) is another noteworthy name in the industry. Coty Inc (NYSE:COTY) owns a variety of makeup brands including Bourjois, CoverGirl, Rimmel, and Max Factor. On February 6, Coty Inc (NYSE:COTY) announced a partnership with Marni, the luxury fashion brand. The partnership is a long-term licensing agreement to develop fragrances and beauty products beyond 2040. The first collection from this partnership is set to launch in 2026.
Procter & Gamble Co (NYSE:PG) is also a giant in the cosmetics industry. Procter & Gamble Co (NYSE:PG) has many popular makeup brands including Bourjois under its belt. The company manufactures and sells a variety of makeup products ranging from foundations to concealers to eyeliners. On January 23, the company reported earnings for the fiscal second quarter of 2024. Procter & Gamble Co (NYSE:PG) reported an EPS of $1.84, beating estimates by $0.14. The company's revenue for the quarter grew by 3.22% and amounted to $21.44 billion. Here are some comments from the company's earnings call:
"October to December, was another strong quarter. Execution of our integrated strategy drove solid sales and market-share results and another quarter of strong margin progress, delivering strong earnings and cash results for the quarter. The strong results we’ve delivered in the first half of fiscal ’24, enable us to raise our outlook for core earnings per share and keep us on track to deliver within our fiscal year guidance ranges for organic sales growth, cash productivity and cash return to shareowners. We continue to see the upper range on organic sales and core EPS as likely outcome for fiscal ’23 – ’24. So, moving to second quarter numbers, organic sales grew 4%, volume rounded down to a decline of one point as continued volume acceleration in North America and Europe focused markets was offset by softer shipments in Greater China, Eastern Europe and Middle East, Africa regions due to local issues in select markets. Pricing contributed four points to sales growth, consistent with the guidance we provided, mix was neutral to organic sales growth. Growth across categories continues to be broad based with eight of 10 product categories holding or growing organic sales this quarter. Home care, hair care and grooming grew sales high single digits."
The cosmetics and beauty products industry is full of innovative brands that are launching products to stay ahead of their competitors. The quality of the makeup products is the main driver for creating a loyal consumer base. We have made a list of the highest-quality makeup brands in the world.
15 Highest Quality Makeup Brands In The World
15 Highest Quality Makeup Brands In The World
Our Methodology
To make a list of the highest quality makeup brands in the world we initially sifted through makeup brands with bestseller products listed on multiple online stores such as Sephora, Amazon, and Ulta Beauty. We sourced the average ratings and the number of reviews from these sources for each makeup brand. We then calculated the average ranking for each brand across the three sources and aggregated the number of reviews. For arranging our list, we chose average rating as the primary metric and the number of reviews is our secondary metric. We have set a threshold of a minimum of 2,000 reviews across all three sources to be considered for the list. The list has been arranged in ascending order of the average ratings and number of reviews. For the brands with similar ratings, we have used the number of reviews as a tiebreaker.
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Average Rating: 4.2
Number of Reviews: 5,000
Hourglass is a luxury cosmetics brand known for its dedication to delivering high-quality, innovative products. Some of Hourglass's best-selling makeup products include the Phantom Volumizing Glossy Balm, Unlocked Instant Extensions Mascara, and Voyeur Eyeshadow Stick.
Average Rating: 4.2
Number of Reviews: 5,560
Make Up For Ever is a renowned cosmetics brand known for its professional beauty solutions and tools. The brand offers a wide range of innovative formulas, including face products, eye palettes, and lipsticks.
Average Rating: 4.2
Number of Reviews: 7,600
Glossier is a beauty brand that prioritizes skincare and makeup products. Some of the makeup products offered by Glossier include the Stretch Fluid Foundation and Stretch Balm Concealer. These products are formulated to provide a natural and effortless look.
Average Rating: 4.2
Number of Reviews: 22,890
NARS is one of the highest quality makeup brands in the world. NARS is a French cosmetics and skincare brand that offers a wide range of makeup products. Makeup products by the brand include foundations, concealers, and blush.
Average Rating: 4.3
Number of Reviews: 3,952
Charlotte Tilbury is a renowned luxury cosmetics brand founded by British makeup artist Charlotte Tilbury. The brand offers a wide range of makeup and skincare products known for their high quality and luxurious formulations. Some of the popular products from Charlotte Tilbury include the Airbrush Flawless Finish Setting Powder, Hollywood Flawless Filter, and Matte Revolution Hydrating Lipstick.
Average Rating: 4.3
Number of Reviews: 5,500
Tower 28 Beauty is a clean and vegan cosmetics brand known for its products designed for sensitive skin. The brand's offerings include a range of clean makeup and skincare products including BeachPlease Luminous Tinted Balm.
Average Rating: 4.3
Number of Reviews: 7,436
Dior has some of the highest quality makeup in the world. Dior is a luxury cosmetics brand that offers a wide range of makeup products. The brand's offerings include foundation, mascara, eyeshadow, lipstick, nail polish, and more.
Average Rating: 4.3
Number of Reviews: 23,718
Tarte is a popular cosmetics brand known for its high-performance, natural products. The brand offers a wide range of makeup and skincare items, including foundations, concealers, lip products, and eyeshadows. The brand is also committed to creating cruelty-free and vegan. formulas
Average Rating: 4.3
Number of Reviews: 38,880
Too Faced is a popular cosmetics brand known for its innovative and high-quality makeup products. Some of its best-selling items include the Better Than Sex volumizing mascara, the Born This Way foundation, and the Melted Matte liquified longwear lipstick.
Average Rating: 4.4
Number of Reviews: 14,650
Rare Beauty by Selena Gomez is a cosmetics brand that offers vegan and cruelty-free makeup products. It is one of the highest quality makeup brands in the world. Some of the popular products from Rare Beauty include the Positive Light Liquid Luminizer Highlight, the Stay Vulnerable Melting Cream Blush, and the Soft Pinch Liquid Blush.
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Disclosure: None. 15 Highest Quality Makeup Brands In The World is originally published on Insider Monkey.
It is very unlikely to find a woman who doesn’t love makeup, right? But just as women love makeup, they dislike makeup brands that do not make upto mark products. There are countless brands in the world, all claiming to be the best in the market.
However, not all brands can be on the top. So, are you wondering which brands are really on the top in 2024? If yes, we are going to talk about the 10 best makeup brands in the world in 2024. Most of them were launched in the USA while others have their roots in France or Canada.
Moreover, these brands are not some random brands that got into the market recently. They have a long history and have come a long way while maintaining their quality and name. So, let us find out which brands we are talking about below.
Here is a table comparing the origin and foundation of the top 10 makeup brands in the world in 2024. In addition to these brands, you can find Best Lipsticks Brands in the World here.
Sr.
no.
Brands
Country of Origin
Founded in
Founder
1.
MAC Cosmetics
Toronto, Canada
1984
Frank Angelo and Frank Toskan
2.
Maybelline
Chicago, USA
1914
Thomas Lyle Williams
3.
L’Oreal
Paris, France
1909
Eugene Scheuller
4.
Estee Lauder
New York, USA
1946
Estee Lauder and Joseph Lauter
5.
Fenty Beauty
California, USA
2017
Rihanna
6.
NARS Cosmetics
France
1994
Francois Nars
7.
Bare Minerals
New York, USA
1995
Leslie Blodgett
8.
NYX Cosmetics
Los Angeles, USA
1999
Toni Ko
9.
Clinique
New York, USA
1968
Evelyn Lauder and Dr Norman Orentreich
10.
Dior
Paris, France
1946
Christian Dior
Website Link: m.maccosmetics.com/
ID: @ maccosmetics
Followers: 24.6 Million
M.A.C Stack Mascara
M.A.C Retro Matte Lipstick
M.A.C Prep Plus Prime Lip
M.A.C Studio Fix Liquid SPF 15
M.A.C Studio Fix Powder Plus Foundation
Mac Cosmetics is an international brand that is $ 1 billion and has over 500 independent stores worldwide. It is easily accessible and you can easily find its foundations, concealers, lip colors, eye makeup products, and primers in any part of the world.
Moreover, it is known for offering a large number of lipsticks in charming shades and textures. Anyone with dark to light skin tones can find the perfect makeup for herself in Mac Cosmetic’s collection.
Website Link: www.maybelline.com/
ID: @ maybelline
Followers: 11.7 Million
Maybelline Lip Lifter Gloss with Hyaluronic Acid
Maybelline Fit Me Dewy + Smooth Foundation
Maybelline Instant Age Rewind Concealer
Maybelline Fit Me Blush
Maybelline Great Lash Waterproof Mascara
Maybelline Tattoo Studio Gel Pencil Eyeliner
Maybelline is one of the oldest makeup brands that is best known for its Fit Me foundations that will surely fit your skin and make it flawless. Along with foundations, its age rewind concealers are pretty popular.
Additionally, its mascaras, eyeliners, and lipsticks are top-notch. This is also one of the most affordable high-end makeup brands. Also, do not forget to take off the makeup when you sleep because it can affect your eyes badly just as explained in What Happens if You Sleep with Mascara On .
Website Link: www.loreal.com/en/
ID: @ lorealparis
Followers: 10.3 Million
L’Oreal Paris True Match Lumi Healthy Luminous Foundation
L’Oreal Paris Infallible Full Wear Concealer
L’Oreal True Match LUMI Glotion Natural Glow Enhancer
L’Oreal Paris True Match Super-Blendable Pressed Powder
L’Oreal Paris Age Perfect Radiant Satin Blush with Camellia Oil
L’Oreal is not just a makeup brand. You can find high-quality skincare and hair care products in L’Oreal as well. One reason behind the immense popularity of L’Oreal is that even after its birth in Paris, it has embraced all cultures and races worldwide.
Moreover, L’Oreal has over 30 brands of its own and has several popular celebrities behind its back.
Website Link: m.esteelauder.com/
ID: @ esteelauder
Followers: 4.4 Million
Estee Lauder Double Wear Stay in Place Foundation
Estee Lauder Pure Color Matte Lipstick
Estee Lauder Futurist Aqua Brilliance Watery Glow Primer
Estee Lauder Bronze Goddess Powder Bronzer
Estee Lauder Extreme Black Sumptuous Extreme Lash Multiplying Volume Mascara
In 1946, a young businesswoman along with her husband decided to bring innovation in women’s makeup and created Estee Lauder. It started with a few products like Super Rich All Purpose Cream and skin lotions. Now it is a billion-dollar company with multiple products in all categories.
Website Link: fentybeauty.com/
ID: @ fentybeauty
Followers: 12.4 Million
Fenty Beauty Hella Thicc Volumizing Mascara
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper
Fenty Icon Velvet Liquid Lipstick
Fenty Beauty Pro Filter Soft Matte Longwear Foundation
Fenty Beauty Eaze Drop Blurring Skin Tint
Fenty Beauty is the youngest makeup brand on the list. But it is extremely popular because of Rihanna’s influence and the brand’s focus on makeup for black women. It has over 40 foundation shades.
She worked hard to create the perfect consistency and shades of her products. So, this luxury brand is by women of color and white women alike.
Website Link: www.narscosmetics.com/
ID: @ narsissist
Followers: 9.4 Million
Nars Afterglow Sensual Shine Lipstick
Nars Natural Radiant Longwear Foundation
Nars Radiant Creamy Concealer
Nars After Glow Lip Balm
Nars Soft Matte Advanced Perfecting Powder
Nars Light Reflecting Setting Powder Pressed
Nars Cosmetics was created by a cosmetic artist and photographer who was well aware of what looks good on human skin. Its products are popular for their highly pigmented formulation and multi-purpose makeup solutions.
The brand started with only 12 lipsticks and now it offers all kinds of lip colors and face makeup products.
Website Link: www.bareminerals.com/
ID: @ bareminerals
Follower: 1.2 Million
Bare Minerals is a clean makeup brand that was founded with a vision of improving skin tone and texture in addition to making it look flawless transiently. So, it provides products with ingredients that work for skin health.
Additionally, its foundations provide buildable coverage and its lipsticks are lightweight and easy to glide.
Website Link: www.nyxcosmetics.com/
ID: @ nyxcosmetics
Followers: 14.5 Million
NYX Fat Oil Drip
NYX Butter Gloss Non-Sticky Lip Gloss
NYX Vivid Matte Black Liquid Liner
NYX Shine Loud High Shine Lip Color
NYX Born To Glow Liquid Illuminator
NYX Professional Makeup is for everyone from beginners to professionals because of its premium products and affordable price. This brand is now a subsidiary of L’Oreal and is continuously growing. So, you can find Nyx makeup in more than 70 countries in 2024.
Website Link: m.clinique.com/
ID: @ clinique
Followers: 3.7 Million
Clinique Dramatically Different Moisturizing Lotion
Clinique Almost Lipstick in Black Honey
Clinique High Impact Mascara
Clinique Even Better Clinical Serum Foundation SPF 25
Clinique Stay Matte Sheer Pressed Powder
Although Clinique is known for its skincare products, its makeup products are also exceptional because they combine an element of skincare with cosmetics.
It has a team of chemists, scientists, and dermatologists to formulate its products. Additionally, Clinique produces products for both men and women.
Website Link: ww.dior.com
ID: @ diorbeauty
Followers: 11.5 Million
Dior Addict Lip Maximizer
Dior Forever Skin Glow Clean Radiant Foundation
Dior Forever Glow Veil Radiance Primer
Dior Forever Cushion Powder – Mitzah Limited Edition
Dior Show 10 Couleurs – Miztah Limited Edition
Dior is a popular fashion brand. But with fashion, it provides luxury makeup products at pocket-friendly prices. Its makeup products are made of safe ingredients making them safe for sensitive skin.
In Dior Beauty, you can find enchanting perfumes, blendable foundations, skin-perfecting primers, soft cushion powders, plumping lip colors, and shimmering eye shades.
The top makeup brands in the world that found their way into this list include Mac Cosmetics, Maybelline New York, L’Oreal, Estee Lauder, Fenty Beauty, Nars Cosmetics, bare Mineral, Nyx Cosmetics, Clinique, and Dior Beauty.
There are several other well-known and well-trusted makeup brands as well. However, these are the best as they offer a wide range of makeup products for the face, eyes, and lips. Some of these are luxury brands while others are also superior brands with an affordable price.
So, we hope that one of these brands will become your go-to makeup brand this year.