As the cherry blossoms hit peak bloom in Japan last spring, Gucci was just touching down in Tokyo en route to visit our brushmaking studios and meet the artisans behind the handcrafted tools. A 14-hour flight, two bullet trains, and a cab journey later, she arrived in the quiet town of Kumano. Renowned as the makeup brush capital of the world, here, one of the oldest and most prestigious artisans helms a family-run business that holds itself to the highest standards when producing Westman Atelier's custom collection.
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Harnessing centuries of ancestral "fude" knowledge&#;the art of traditional Japanese calligraphy&#;every single brush is carefully constructed and hand-inspected by the founder himself before it arrives at your doorstep. "That's the biggest difference with your brushes," Gucci tells Mr. Takamoto after observing his level of care, "The application is much more delicate, refined, and precise."
Throughout the visit, Gucci witnessed each step of the manufacturing process, from how the cruelty-free bristles get shaped to how the shorter wooden handles are assembled for ultimate control. It&#;s that true extension of artistry and craftmanship that make our brushes hold up beautifully over the years, says Gucci, while elevating your makeup application to new heights. "You've seen the work that goes into every single brush&#;the level of detail is unmatched!"
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The Westman Atelier Brush Collection
Watch the full video to learn more and shop our brushes, including the new Petite Brush Collection now on Westman-Atelier.com.
The Hakuhodo head office is located about 20 kilometers east of the city of Hiroshima. Hakuhodo was founded in in the town of Kumano and for around 200 years Kumano has had a long history in the production of brushes. At our main factory in Hiroshima we manufacture approximately 500,000 brushes a month. Our efficient production process which is based on the traditional techniques of truly skilled craftsmen continues to support this. We do not rely on machine manufacturing. In order to maintain the high quality of production, all our brushes are hand-crafted. We have obtained a patent for a method of arranging a brush head which enables us to achieve mass production of quality brushes. This ongoing production policy has enabled us to achieve the honour of receiving the first Prime Minister&#;s prize of Monodzukuri Japan Grand Award.
At Hakuhodo we supply our own brand brushes. However, we can also produce labeling for private companies and our OEM customers range from leading domestic and international cosmetic companies to makeup artists own brands.
If you want to learn more, please visit our website kabuki makeup brush set.