In the beauty industry, makeup brush sets serve as a fundamental tool for many brands, but how you source them can dramatically affect your business. Should you opt for a private label makeup brush set or choose custom manufacturing to create unique, exclusive products? Both options offer distinct advantages and drawbacks depending on your goals. In this article, we will compare private label and custom makeup brush set factories, helping you determine the right path for your brand&#;s needs.
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Private label makeup brush sets involve rebranding an existing product with your logo and packaging. The brush sets are manufactured by another company, but you have the opportunity to customize the exterior presentation. Essentially, you are purchasing pre-made makeup brush sets at wholesale prices and adding your brand&#;s identity to them, making it an efficient way to offer a branded product without investing in the entire production process.
Custom makeup brush sets involve designing and manufacturing a completely unique product from scratch. You work closely with manufacturers to develop exclusive designs, select materials, and customize every detail to reflect your brand&#;s identity. This option provides full creative control but also demands a larger investment and more time.
Custom manufacturing begins with a design phase, where you collaborate with makeup brush set suppliers to sketch your vision. The process often involves prototyping to ensure that the brushes meet your specifications. After design approval, the brushes go into production, and you can customize everything from the handle material to the bristles&#; texture and length. Manufacturers may offer various options such as vegan bristles, ergonomic handles, and eco-friendly packaging.
Several factors can heavily influence your decision. Each of these considerations can influence you to shape your brand&#;s product strategy, from budgeting to customization needs. Below, we break down six critical elements, backed by real market data and examples, to help guide your choice.
Cost considerations differ significantly between small and large brands. For smaller brands, private label makeup brush sets are more affordable due to lower initial investments and simpler production processes. On average, private label makeup brush sets can cost anywhere from $1.50 to $5 per set depending on quality, whereas custom-made brushes may cost $5 to $15 per set or more, factoring in design and manufacturing fees.
For instance, a small-scale order of 500 private label sets could be priced around $2,500 to $3,000, while custom-made brushes at similar quantities might run between $7,500 and $10,000. Therefore, a small brand that needs to manage its cash flow may prefer private labeling to avoid high upfront costs.
The importance of uniqueness and differentiation depends on your brand&#;s positioning. If your brand thrives on exclusivity and premium quality, custom manufacturing is the right choice. Brands like Fenty Beauty have leveraged unique brush designs and high-quality materials to build a distinct identity, ensuring their products stand apart from mass-market competitors. Custom manufacturing allows full control over every element, from handle design to bristle material. On the other hand, if your brand&#;s priority is speed-to-market and cost efficiency, private label makeup brush sets offer limited customization, which could affect brand differentiation.
The timeline from production to market can vary drastically between private label and custom brush sets. Private label brushes generally take 1-3 weeks to ship once the branding is finalized. Since the brushes are already in production, only packaging and branding changes are needed. Custom brushes, however, require 4-12 weeks due to design approval, prototyping, and final production.
When it comes to quality control, custom manufacturing offers the most control over the final product. By working directly with manufacturers, brands can specify the materials used for handles, bristles, and packaging, ensuring high standards. For instance, luxury brands like Artis have set the bar high with ultra-soft synthetic bristles, achieving a unique selling point. With private label products, quality control is more limited since you&#;re using a pre-made product, meaning the responsibility for quality lies with the manufacturer. However, private label factories often offer a basic quality check process, which may not meet premium product standards. For a brand focused on delivering exceptional quality, such as vegan or hypoallergenic brushes, custom manufacturing is likely a better fit.
For private label products, MOQs can be as low as 50-100 units, making it perfect for new or small brands with limited budgets. In contrast, custom brush orders typically require larger MOQs, ranging from 500 to 1,000 units, depending on the manufacturer and design complexity.
Custom manufacturing allows for full flexibility in terms of design changes and special features. For example, adding ergonomic handles or incorporating eco-friendly, vegan bristles can set your product apart in a competitive beauty industry. However, private label brushes often come with limitations in terms of these specialized features. If your brand is focused on offering such unique, value-driven products, custom manufacturing offers the freedom to innovate. However, this comes at a cost and with longer lead times.
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Before deciding between private label and custom manufacturing, ask yourself the following questions:
Among various makeup brush set factories in the market, finding a qualified and affordable one can be a challenging task. BS-Mall, a reputable makeup brush set manufacturer in China, offers in-depth custom and private label services, catering to brands with different needs. Whether you&#;re seeking a quick, cost-effective solution or aiming to build a unique, high-end product, their expertise in both private label and custom makeup brush sets ensures that you can find the right fit for your brand&#;s goals. With a wide range of customization options and a commitment to quality, BS-Mall stands as a leading option for makeup brush set China sourcing.
It is impossible to imagine a makeup brush without a handle. Yes. The bristles play a crucial role in defining your makeup, but one must recognize the utility of the makeup brush handles because these makeup tools are incomplete without them. This article discusses makeup brush handles and the materials used in their manufacture to understand the best suited for the particular brush.
Usually, makeup brush handles use the following three materials for their manufacture &#; wood or bamboo, plastic or acrylic, and metal. However, much depends on the brush type and user preferences. Manufacturers are always open to tailoring their makeup brush handles according to consumer choices. But one thing is common. Consumers must feel comfortable holding these brushes.
Traditionally, makeup brushes had wooden handles. They are the most readily available raw materials and have been used for centuries. Wood is easy to grip and has a nice smooth feel to it. They are light and look beautiful. Besides, wooden handles look natural. Manufacturers love wooden handles because they are easy to construct and can be used for small orders or MOQ production demands.
They can shape the wood in various patterns, depending on consumer preferences. Moreover, wood is comparatively inexpensive to metal. Besides, customizing wooden handles according to buyer preferences is convenient.
Yes. Painting wooden handles can take time because they need a primer coat and a couple of color coats to stick well. Manufacturing wooden handles takes more time compared to plastic or acrylic brush handles. In addition, more time is required for the paint to dry. Sigma wooden beauty handles are the best because they have thicker coats of color that do not fade quickly.
Compared to wood, bamboo is a better material because of its higher sustainability. One of the best aspects of bamboo is that painting is not necessary for brush handles. Bamboo is eco-friendly and looks natural. They are lighter than wooden handles and more comfortable to grip. Besides, bamboo handles look classy.
If you find wooden handles heavy, you must try the plastic ones because they can be super light. Plastic handles come in different types, depending on the materials used in their manufacturing process. Some plastic handle materials include AS, PP, ABS, PE, PCTA, PET, PETG, and acrylic.
The best feature of plastic handles is that you can mold them in whichever shape you like. Everything depends on the mold. It is possible to give unique shapes to grips like round, oval, tapering, etc. Besides, plastic handles allow manufacturers to use an extensive range of attractive colors. Some manufacturers give metal plating over the plastic handles to give a metallic look.
While plastic handles are much lighter than their wooden or bamboo counterparts, they are durable and robust. In addition, they do not break easily.
The only drawback of plastic handles is the cost of production. Preparing a suitable mold is critical. Therefore, customization can be expensive because different buyers could have varied requirements. Manufacturers need to create new molds every time the buyer customizes their requirements. So, small orders or MOQ production can be expensive for the buyer.
Larger orders are economical because the same mold can cater to the entire buyer&#;s requirements.
While plastic handles are light and comfortable, they do not have a luxurious feel. Wooden handles can be used for luxury brands, but nothing can beat metal handles because they give the most premium look to your makeup brushes.
Metal handles are the most expensive makeup brush handles because of the high raw material costs and manufacturing expenses. Therefore, the top manufacturers use metals like copper or aluminum for manufacturing their makeup brush handles. Brass and bronze are also used for making handles, but aluminum and copper are the most popular metals for manufacturing makeup brush handles.
Manufacturing metal handles is expensive and consumes more time, especially if the buyer has customized requirements like specific designs and patterns. Secondly, metal handles are heavy but last longer than all other makeup brush handles. Finally, manufacturers do not offer many color choices on metal hands. In comparison, plastic handles are the best because of the extensive color range available.
Much depends on the buyer&#;s preferences, which are directly influenced by customer choices. First, however, let us look at the various characteristics of these three materials to decide the best option.
When it comes to long-lasting durability, metal handles are the best options. Wooden handles are also durable, but users must not expose wooden handles to excessive moisture and humidity. On the other hand, plastic handles are robust and do not break easily. But they lose color and can look stale after some time.
Wooden or bamboo handles are less expensive, especially for MOQ production. Plastic or acrylic handles are better for bulk production. Metal handles are the most costly of the lot.
Plastic handles are versatile because they can come in whichever shape you need. Wooden handles are less flexible than plastic handles. Metal handles look great and are perfect for luxury brands. Plastic handles are excellent because they offer extensive color options.
So, finally, everything depends on the customer&#;s choices. Manufacturers do not have any issues because they can cater to all customer demands.
It is a buyer&#;s market today. So they can customize their requirements in whichever way they want. Reputed makeup brush manufacturers like Queen Brush are always ready to cater to every buyer&#;s demand. We manufacture all brush handles, wooden, bamboo, plastic, acrylic, and metal. So the buyers get what they want.
Customization is our strength. Therefore, we like buyers to specify their choices, designs, and patterns in advance to allow us to satisfy them. Furthermore, we undertake to print buyer brand logos and taglines on the makeup brushes we manufacture for our buyers. Therefore, buyers can share brand symbols for printing on the brush handles. Finally, we assure high-class quality in every product we manufacture.
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